Esteban Laine

I photograph exceptional cars in Paris, and I take them out of the places where we are used to seeing them. A race car in the middle of an empty boulevard at sunrise, a supercar in front of the Trocadéro while the light is still pink, a classic parked where no one expects it. It is that contrast that interests me, and it is what makes people stop.

Behind every car there is a story I want to tell: why it exists, the choices that had to be made to build it despite enormous development costs, the technology inherited from racing, the feeling it leaves with whoever drives it. I grew up with Sport Auto, Option Auto and Top Gear, and I kept from them the taste for explaining a car as much as showing it. What interests me is the emotion it sets off and the smile you get behind the wheel, more than its spec sheet.

I have been doing this for about ten years. I started by photographing the cars I came across in the streets of Paris, back when we were all discovering Instagram and I compared my images to everyone else's. Owners began to contact me, then brands, and photography took me almost everywhere: to Mexico with Bugatti, to Croatia with the Supercar Owner Circle, onto historic race grids, to the 24 Hours of Le Mans. It also paid for part of my studies in economics and finance, including a semester in Mexico City that taught me Spanish and another way of looking at business.

Alongside, I am an investment banker: I advise technology companies on their fundraising and sale transactions. In one of its articles, Porsche quoted my words, those of a 23 year old Parisian who worked in finance and photographed cars at the weekend. That is still the case, and it matters to me. I do not make my living from content creation, I choose it, so I only say yes to the projects that truly speak to me and I can give them the time they need. That is what makes the result sincere, and it is often what makes it work.

Today my work reaches far beyond my follower count. Over the last thirty days, in June 2026, my videos passed 3.5 million views and 500,000 interactions for 32,500 followers, and more than nine views out of ten come from accounts that do not follow me yet. They are mostly enthusiasts aged 18 to 34, in France first, then the United States, the United Kingdom and Germany. Some already own the cars I photograph, others will one day. This is an audience that does not only admire, it buys.

I have created for Porsche, Bugatti and Audi, I photographed Cadillac's Le Mans car in Paris, at night, and my work has been reposted by Mercedes-Benz and Aston Martin. What drives me is to keep showing these cars the way you don't see them elsewhere, and to help brands, auction houses and collectors convey what they have in their hands. If that is what you are looking for, let's talk.